Orchestr, a next-gen payment orchestration platform, is pleased to announce the signing of a new strategic partnership with Keten, one of Bulgaria’s most established and fast-growing market leaders in retail distribution, brand management and international exports.
Keten is a leading Bulgarian marketeer and distributor representing more than 20 global brands and a portfolio of over 5,000 products. The company is a trusted B2B retail supplier, operating both as an Original Equipment Manufacturer and as a preferred partner for loyalty programmes across the region. In addition, Keten exports its own labels to more than 30 countries across Europe, Asia and Africa.
Through this partnership, Orchestr will provide Keten with a comprehensive payment infrastructure designed to support its multi-market operationss, improve payment efficiency, and streamline international expansion.
Julian Iliev, Marketing Manager at Keten, commented:
“Our business continues to scale across borders, and partnering with Orchestr ensures that our payment operations can keep pace with our growth.”
Angel Gechev, CEO of Orchestr, added:
“Keten is an exceptional Bulgarian success story, and we are delighted to support their expansion with our cutting-edge payment platform.”
About Keten
Keten is a leading Bulgarian marketeer and distributor of more than 20 brands and over 5,000 products. The company is a major B2B retail supplier, operating as both an OEM manufacturer and a loyalty programme partner. Keten exports its own private-label products to more than 30 countries across Europe, Asia and Africa.
About Orchestr
Orchestr outperforms traditional orchestration platforms with advanced intelligence, seamless global coverage, and a unified control layer built for scale. It is enabling businesses to scale internationally with intelligent payment routing, unified reporting and seamless access to hundreds of payment methods worldwide.
